Here is our film for the social networks of the Poulain brand, developed in partnership with the agency Sportfive. Final point of a marketing operation where a child won a contest to train with the blue team in Clairefontaine, this video tells the exciting adventure lived by this young soccer fan.
Our team was able to adapt and use their ingenuity to build a captivating narrative around the young winner, directing him and putting him in his daily life. We even redesigned his room and kitchen to create the perfect environment for our scenes. For the second part of the shoot, we were lucky enough to spend a full day at Clairefontaine to capture sports footage and meet the French team.
The result is a touching hybrid film, between an ingenious advertising fiction created with the means at hand and a report on the dream training of this young winner.