In 2024, our audiovisual production company had the honor of collaborating with the French Tennis Federation and the Rolex brand to produce and edit an exceptional video.
On the occasion of the transfer of the Paris ATP Tournament to the Défense Arena, Rolex wanted to pay tribute to the Accor Arena in Bercy, an iconic complex that has hosted competitions for decades.
In this video, we imagined a subtle parallel between two worlds of excellence: watchmaking and tennis. We explored the unique relationship with time and the perpetual quest for precision and performance that unite these two disciplines.
Our film was shown at the Paris 2024 tournament, directly in the arena, before finding a new audience on the brand's social networks.
This project enabled us to highlight our expertise in visual storytelling and the production of customized video content, using archive sources and image banks.
If you would like to collaborate on a similar project, please do not hesitate to contact us.