Check out our work for LUZ, the eco-friendly ready-to-wear brand that's committed to the planet. For the spring summer 2018 campaign, we directed this product film for the brand's social networks.
Our creative team worked closely with LUZ to capture the spirit of their collection and highlight their commitment to sustainability. The films showcase the comfortable materials, elegant cuts and inspirations of the collection.
This dynamic montage interweaves intense nature images with more intimate shots of an iconic product. The objective: to reinforce the brand's image, arouse the interest of potential customers and invite them to discover the complete LUZ product range. We chose a short and impactful format, adapted to the requirements of social networks.
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