Hugo Boss

Social Media and Influence Campaign
Lookbook for Hugo Boss

Hugo Boss Watch

Production : Bengale
Direction : Bengale
Director of photography : Isaac Mazeran
Photographer : Baptiste Glorion
Editing : Robin de Corbière
Calibration : Arthur Girard

In only 24 hours we organized and shot this short film in the streets of Paris. Thanks to a light professional equipment and a reduced team, we followed our protagonist in the heart of the capital. For this production which mixes video and photography, our agency
chose a technical device like a reportage, adaptable and intuitive. The intention was to create a digital advertisement in a realistic urban setting close to the people. In post-production, the editing and the music chosen aimed to combine the finesse of a watch with the effervescence of the city.

The real social networks


The lookbook


Other projects Bengale

Social Media and Influence Campaign
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