New photo production with the Josiane agency for the Giphar brand.
Objective: to create humorous visuals highlighting the positive experience pharmacists have with Giphar, in particular the time they save thanks to the brand, so they can do their job better without constraints.
Photographed by Aurélien Chauvaux, the campaign focuses on 3 striking, almost caricatural portraits, illustrating unexpected situations in pharmacies, where pharmacists have to adapt to meet customers' needs.
The sets, created entirely in the studio, offer a bold, stylized graphic approach, inspired by the world of pharmaceuticals.
